MINI
Airman
The vehicle that keeps room for the human who'd rather fly than wait.
MINI × British Airways · 2045 — urban air mobility · manual flight corridors
01 · Brief
Imagine 2045.
Air mobility, fully autonomous.
Urban air mobility is designed for safe, efficient daily travel through dedicated sky corridors. Human piloting is restricted to certified zones, racing circuits and leisure airspaces.
The challenge: a vehicle that thrives in both worlds — autonomous, seamless air-taxi service for daily commutes, and manual control in special flight zones for personal enjoyment and competition.
MINI's iconic urban design meets British Airways' aviation expertise and commitment to safety.

02 · The persona
Mark.
He'd rather fly than wait.
- Age
- Early 30s
- Work
- Remote
- Habit
- Always online
On weekdays, Airman gets him across town. On weekends, it puts him in control.
For him, flight isn't transit — it's presence, emotion, escape.

03 · Shape moodboard
Softness × precision.
Emotional. Quick. Free. Controlled.
Shapes that feel light and open, yet engineered. MINI's friendly design, aircraft structures for clarity, layered furniture for comfort. A flying experience that's human, warm, and unmistakably urban.

04 · Shape research
Side and front studies.
From plane to pod.
Loose silhouette progressions and front-end research — finding a face that reads as MINI but flies.





